{"title":"nondo - GONGE \/ DOBUROKU","description":"\u003cp class=\"p1\"\u003eTono City, the first officially designated doburoku (unpressed sake) special zone in Japan, is home to the 100-year-old inn “Toono.” The fourth-generation owner, Yotaro Sasaki, began brewing doburoku while teaching himself how to cook. After more than a decade of trial and error, he succeeded in creating a refined and elegant flavor that sets his doburoku apart from the conventional kind.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn addition to doburoku, he also explores a wide range of fermented foods. Through this journey, he has mastered aging techniques and now also produces dried meat, salami, cheese, vinegar, and more. In September 2011, he opened “Toonoya YO” next to the inn, a one-group-per-day auberge-style accommodation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHis vision is to shift from the era of “eating rice” to “drinking rice”—a world where people can enjoy rice daily in a delicious and reassuring way. “At nondo, we grow rice using natural farming methods that respect the soil, and we create additive-free rice beverages that are gentle on the body,” he says.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom innovative doburoku crafted with a variety of brewing techniques to the “Gonge” series made with rice bran, this revolutionary presence in the industry continues to draw attention.\u003c\/p\u003e","products":[{"product_id":"03ndp13902431","title":"GONGE PEAT","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\"Gonge PEAT\" represents a groundbreaking achievement in sake brewing - the world's first sake crafted using rice bran (nuka) in the brewing process. Made from the rare \"Tono No.1\" rice variety, descendant of the legendary \"Kame no O,\" this sake is made from rice grown on soil that has been cultivated for over 20 years using completely pesticide-free and fertilizer-free natural farming methods in Tono, Iwate Prefecture. The rice bran is roasted with rice straw before being added to the brewing process, embodying the philosophy of using every part of the rice without waste. This unprecedented approach required working with tax authorities to create new legal frameworks for its release. The result is a distinctively smoky sake with restrained sweetness, firm acidity, and a crisp, dry finish that offers an entirely new drinking experience.\u003cbr\u003e\u003c\/p\u003e","brand":"nondo Co., Ltd.","offers":[{"title":"720ml","offer_id":45867628003493,"sku":"03NDP13902431","price":5313.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/5335\/0309\/files\/gonge-peat.png?v=1761803214"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/5335\/0309\/collections\/nondo_HP.jpg?v=1756764461","url":"https:\/\/www.kurashu.jp\/collections\/nondo.oembed","provider":"Kurashu","version":"1.0","type":"link"}